Creative direction for a large scale Easter campaign spanning print, digital, physical environments, and stage design. The goal was to create a unified experience across every touchpoint, from promotional materials and social content to on site signage and immersive stage environments.
Each element was designed as part of a larger system, building a cohesive visual language that carried consistently across platforms and physical spaces. The result was a fully integrated campaign that reinforced the message with clarity, continuity, and impact.